How to Use Social Media in your Job Search
Over 50% of companies admit to Googling or otherwise researching a potential employee online before offering them a job (quick go Google yourself!)
On a serious note – there is no denying your CV is still king, but building an online presence is now essential for job seekers and professionals alike.
Social Media is often seen as a crowded space, with whoever shouts the loudest being heard. It’s also a space to converse with friends, family and share moments. But perhaps shouting the loudest isn’t always the best, and when used appropriately, social media can be a helpful tool for a job seeker.
There are 4 key ways to keep your Social Media profile employer ready as job seeker – Network, Be Engaged, Be Resourceful and Searching.
LinkedIn is the online CV you must have, just like your own CV, LinkedIn can be utilised in the same manner, listing your information and work experience to date. The professional network has reached 500 million users spread across 200 countries.
The professional world, industry experts, employers and company pages are all at your disposal to begin your networking space. Engaging on LinkedIn is as simple as connecting with a HR manager from the company you have applied for or participating in some online group forums.
Furthermore, when it comes to searching, LinkedIn is home to 9 million companies world-wide providing an endless amount of jobs which are matched and sent to your profile weekly.
Top tip for LinkedIn – if you’re a jobseeker without an account, act fast and begin setting up your professional online profile.
Facebook is the most used Social Media site in the world, with 1.94 billion active users in May 2017.
Generally speaking, Facebook is not a core method of job seeking. However, joining job sector groups is a way to be an active job seeker on Facebook. By taking part in these groups it may help network and provide you with current job openings.
As it isn’t the most prominent way to find a job, Facebook can in fact be one of the easiest ways to turn off potential employers. If your Facebook page is strictly personal, setting it to private could be the best option.
Top tip for Facebook – either keep your Facebook profile suitable for employers or keep it private so non-friends have limited access to your information.
As a job seeker, Twitter can be exercised to your advantage. Twitter is the land of voices, so it would be advised to set up a personal account and an account solely for job seeking activity.
With millions of users world-wide, Twitter is a flood of industry experts and company pages. Therefore, following industry leaders, companies and employers will help you keep up to date within your sector. Be as resourceful and engaging as possible by re-tweeting and sharing interesting relevant content.
Top tip for Twitter – use your profile to promote yourself as much as possible, even add in your LinkedIn profile to your bio.
Creating a blog in your industry area is going a step above the rest, sharing your industry knowledge could be key to securing that next level position.
Whether you’re a Java Developer delivering a weekly blog on programming or a School Teacher, publishing creative classroom tips, a blog shows your industry knowledge and enthusiasm.
Promoting your blog through other forms of social media such as LinkedIn will help you network with future employers providing them with engaging content.
Top tip for blogging – only begin a blog series if you are willing to give it the time it needs. Publishing a half-attempted blog series online may turn off a potential employer.
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